Corporate Social Responsibility (CSR): Reflections

It is very topical. Until about two years ago was scarcely known in our country. Today there is no agency or entity who prides himself, not to try one or more occasions in the issue.

· Terminological aspects. As very rightly said Jose Maria Pemán: "If people speaking means speaking well is better understood. It applies perfectly to the concept of CSR, because although everyone knows its definition, its practical application becomes sometimes different meanings.

or Corporate Social Responsibility (CSR) is the oldest chronological definition. It was first employed to positively differentiate those companies that maintained a position in business ethics, as opposed to a series of scandals by some. As its name suggests, should refer to those which by their nature high productivity can be considered corporate. It is a term that may persist over time given its implementation at international level (Corporative Social Responsibility - CSR).

or Corporate Social Responsibility (CSR) which is a form will be most used. It is specifically proposed by the Spanish Ministry of Labor in its actions for its implementation (Expert Forum, Subcommittee of the House of Representatives).

or similar meaning are used with other terms which can sometimes lead to confusion: Sustainability, Ethics, Excellence, Best Practices, Transparency ...

· Its application is selective. That is, despite the "democratization" of the name, is considered to supplement mainly to large and medium enterprises. Although SMEs have been incorporated into this concept, official aid is still very low.

· There are many groups barely involved. They included:

or The Body as a public company despite its impressive feature of community service. Is sparsely involved in CSR. Perhaps the large number of workers usually employed and poor motivation to get in many cases.

or both public and private, those devoted to health care and education.

or those with high accident rates.

• recognition of partial aspects. There is general agreement in recognizing socially responsible companies that comply with any of the parameters: social action, environmental management, fiscal transparency, use of a high rate of immigrant labor and reconciling family life ... Although it has a large value such shares, further details of the cases in which compliance with various parameters.

CSR: Proposal

From all the above, it is clear that they could submit various proposals, but the availability of space only allows me to highlight the following:

Integrate Health Management as important parameter of CSR:

At the level of so-called Inner Dimension of Social Responsibility, highlights two concepts that directly affect the health of workers.

- Quality of Employment. Although it is an aspect that is particularly affected by social agents, temporary, discrimination and lack of reconciliation among others, have their impact on health.

- Working Conditions. Here it that the impact on health is very evident. The derivatives of the organization and monotony of work, pace, intensity, time, low motivation, and the existence of non-ergonomic conditions, ie, an environment not suitable for the person not to harm their health (light, sound, tools furniture) are called emerging risk Ergonomic-Skeletal Muscle (back pain and arms), Psychosocial and lately he has added another threat: obesity. The proposed actions to avoid these risks are:

Risk and Prevention: although since 1995 there is a law for the prevention, this is still more devoted to security, given the high rate of fatalities suffered by the country.

or Health Promotion: is of vital importance in the adoption of healthy habits not only at work but in any condition.

In both cases, a special requirement for the company to be considered socially responsible is that prevention goes beyond the law.

Final Comment

To make a success of the adoption of health parameters is necessary for the company to talk about comprehensive health management. That is, must exist between the Occupational Health and Public Health, not forgetting the School Health.

An example is the postural problems presented by children-as primarily by poor ergonomics (backpacks, furniture). How can be prevented in adults Back Pain (the most frequent abnormality worldwide after the flu) if not prevented at school?